We’re on a mission to help with the mammoth task of cleaning the earth of plastic
waste. We’re doing this by repurposing recovered plastic bottles into carrywear
that you’re proud to wear.
Did you know that unless it was melted and turned into something else,
every piece of plastic ever made is still around?
Consider the following figures:
plastic bottles are
bought around the
world every minute.
tonnes of plastic
waste are dumped
into our oceans
marine animals die
each year from
plastic waste alone.
at the current rate,
plastic will exceed
the mass of fish in
So far we have removed 178,617 bottles
from the environment and we’re just
Our Journey From Drink Bottle To Generation Earth TM
This is why we are putting our expertise to work and turning used plastic bottles
into Generation Earth carrywear.
Plastic is a problem but together we can create positive and tangible change.