OUR MISSION

We’re on a mission to help with the mammoth task of cleaning the earth of plastic
waste. We’re doing this by repurposing recovered plastic bottles into carrywear
that you’re proud to wear.

Did you know that unless it was melted and turned into something else,
every piece of plastic ever made is still around?

Consider the following figures:

  • 1 million

    plastic bottles are
    bought around the
    world every minute.

  • 8 million

    tonnes of plastic
    waste are dumped
    into our oceans
    every year.

  • 100 million

    marine animals die
    each year from
    plastic waste alone.

  • By 2050

    at the current rate,
    plastic will exceed
    the mass of fish in
    the ocean.

POSITIVE IMPACT

So far we have removed 178,617 bottles
from the environment and we’re just
getting started.

Our Journey From Drink Bottle To Generation Earth TM

PLASTIC REPURPOSED

This is why we are putting our expertise to work and turning used plastic bottles
into Generation Earth carrywear.

Plastic is a problem but together we can create positive and tangible change.

COMMITTED TO A
CLEANER FUTURE

EXPLORE THE RANGE